Whether you’re crafting a branded 360 video experience or real-time room-scale immersive fiction, good VR storytelling is hard. Holding and directing the user’s attention is of paramount importance. VR is more than games, film, or theater: it’s a convergence medium that requires understanding all of these forms.

That’s why, at the inaugural standalone Virtual Reality Developers Conference this November, Soap Collective creative director Logan Dwight will be presenting an engaging presentation about VR tale-telling titled “From Branded Content to Immersive Fiction: Directing Techniques for Better Storytelling in VR.”

VR is more than games, film, or theater: it’s a convergence medium that requires understanding all of these forms. As storytellers and brand creatives, The Soap Collective have spent years exploring multi-media narrative. Using a technique they call the “Cone of Focus”, the Soap team has developed guidelines that maximize immersion, support user comfort, and can help us all tell better stories in VR.

So come to Logan’s talk and you’ll learn how to map out a user’s area of focus, direct their attention, and maximize immersion in VR stories. You’ll be able to apply these principles in everything from 360 video to full room-scale VR, enabling you to plan and execute better immersive storytelling.

Logan is an avid storyteller, VR content creator, and interaction design specialist. From a young age, he always knew he wanted to use technology to tell stories. His earliest memory is playing ‘Wing Commander’ on his father’s lap. At age 9, he was coding and designing simple PC games in Flash. In high school & college, Logan studied interaction design, game theory, and animation. He worked in the video game industry for a number of years before leaving to found The Soap Collective, a next-generation interactive content agency.

Now, as co-founder and creative director at Soap, Logan’s attention is focused squarely on VR. He believes VR is a “convergence medium,” a new form of expression that incorporates the best elements of games, film, theater, and experience design. He wants to use this medium to pioneer a new frontier of storytelling: a world where the lines between fiction and reality are increasingly blurred.

VRDC 2016 will take place November 2-3 at the Park Central Hotel in San Francisco. For more information on VRDC 2016, visit the show’s official website and subscribe to regular updates via Twitter andFacebook.